Branding is a marketing concept used to create a position for the product or service in the consumer's mind. Logo is something that brings an identity to a firm helps to create a strong brand for the organisation. Here are few things we have to keep in mind while creating a logo and especially when you are talking to a logo designer about it- It is all about branding:
Create a company description - describing in which sector your firm operates
Create a logo theme - include specific colours, font type; if any on your mind
Ensure that you create them in both RGB and CMYK colour codes.
Get editable and printable files from your designer
Create logo that would be right for web and print resolution.
Please add if there are any more inputs.
Following are a few links where you can create your logos:
http://www.freeflashlogos.com/
http://www.simwebsol.com/ImageTool/
http://googlefont.com/
http://www.logoease.com/
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