Sunday, September 2, 2007

Techies leaped into food industry

Here is an interesting story about two techies VinamraPandiya and Ashwini Rathod who tried their luck in the food industry.
The modern Dabbawallas as they could be called. They have started an enterprise which caters to providing food to the employees who are frustrated by the monotonous canteen food. Their USP is that they provide no frills food and no repeats for 30days. This does not end there. It is India's first customised calorie count meal service only at Rs.150.
All this started at Pune with an initial investment of Rs. 1 lakh each. This investment was put into 7 motorbikes for delivering the food efficiently in the Pune traffic. These young entrepreneurs aim to make a Rs.65 lakh sales out this enterprise.

And all this is cooking at Mom's Kitchen...............

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